An AI Startup Is Running Real-Life Experiments in Islington — And You Can Take Part
AI experiment in Islington – Something unusual is happening in Islington.
Inside a creative studio near Angel, a science-driven startup is inviting locals to help shape the future of artificial intelligence.
The company, NX10, is running a series of interactive research sessions where participants play a simple mobile game while researchers study how humans interact with technology.
It’s part tech experiment, part interactive experience — and one of the most unusual events currently happening in North London.
Better still, the highest scorer in each group wins a £50 Amazon voucher.
What Is NX10?
NX10 is a science company exploring how technology can better understand human experiences.
While most artificial intelligence focuses purely on performance and data, NX10 is researching something often overlooked:
Human emotions, reactions and agency.
Their mission is rooted in the idea that ethical innovation begins with understanding people, not just the information they generate.
Therefore, By observing real users interacting with digital experiences, the company hopes to build AI systems that respect how humans actually think and feel.
The Islington Experiment: What Participants Will Do
The testing sessions are designed to be simple, interactive and engaging.
Participants take part in a 30-minute session that includes several short activities.
Play a Mobile Game 🎮
Participants are given a device and asked to play a simple mobile game.
First, The focus is not just on the game itself but on how people react during play.
Answer Quick Questions 🧠
During the session researchers ask short questions about the experience, helping capture thoughts and reactions in real time.
Share Feedback 📝
At the end of the session, participants provide feedback on:
1.how the game felt
2.what they noticed about their reactions
3.how engaging the experience was
This insight helps NX10 refine their AI models.
Friendly Competition 🏆
Each group includes around 10 participants.
The player with the highest score wins a £50 Amazon voucher.
Where It’s Happening in Islington
The sessions take place at:
📍 The Den @ Anomalous Space
Anomalous Space
Located just a short walk from Angel station, the venue is a creative hub used for:
innovation workshops
startup experiments
creative events
technology meetups
It’s the perfect environment for an experiment exploring the future of AI.
When are the Sessions Are Running
NX10 is currently hosting research sessions on:
Tuesday
Wednesday
Thursday
Saturday
Each session lasts around 30 minutes.
Ultimately testing groups are small, so spaces will be limited.
Who Can Take Part
To participate you must:
Be 18 or older
You are comfortable being recorded (screen capture and video)
Provide consent for the research session
Recording allows researchers to better understand how people interact with the experience.
Why This Research Matters
Artificial intelligence is becoming part of everyday life — from apps and games to education and productivity tools.
So much of today’s technology is designed around data rather than human experience.
NX10’s research asks an important question:
What happens when technology starts with people instead?
By studying emotional responses, engagement and decision-making, the company hopes to develop systems that are more:
human-aware
ethical
intuitive
Come and Discover a fascinating glimpse into how future technology may be designed.
How To Join the AI experiment in Islington
So if you’re curious about AI, psychology or simply want to take part in something different happening in Islington, you can sign up here:
USE CODE:465846
In conclusion , you can also learn more about the company at:
