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Listed under your category (Food & Drink, Nightlife, Things to Do, Shopping, Services, Stay) Listed under your neighbourhood page (Islington, Angel, King’s Cross, Shoreditch, Hackney, Finsbury Park) Business name, address, opening hours, phone, One photo Short description (up to 100 words — you write it, or we’ll polish if you’d like) Google Maps integration so customers can find you What it doesn’t include No homepage feature, no priority placement, no editorial coverage, no social posts, no newsletter inclusion. Those come with paid options below. Eligibility Independent businesses only. We don’t list chains. We reserve the right to decline submissions that don’t fit our coverage area or editorial standards.
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An enhanced version of your free listing. Includes everything in a Free Listing, plus: Up to 8 photos in your gallery Direct booking and contact form on your listing page Tagline, price range, FAQs, menu and announcements Social media links Tags and keywords for improved search “Featured” badge on your listing Priority placement within your category
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An enhanced version of your free listing. Includes everything in a Free Listing, plus: Up to 8 photos in your gallery Direct booking and contact form on your listing page Tagline, price range, FAQs, menu and announcements Social media links Tags and keywords for improved search “Featured” badge on your listing Priority placement within your category
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An enhanced version of your free listing. Includes everything in a Free Listing, plus: Up to 8 photos in your gallery Direct booking and contact form on your listing page Tagline, price range, FAQs, menu and announcements Social media links Tags and keywords for improved search “Featured” badge on your listing Priority placement within your category Do follow Backlinks to your website, Homepage feature in our Editor’s Picks rotation Stronger placement across category and neighbourhood pages More prominent listing presentation One social media post per month across Instagram, Facebook and Nextdoor
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An enhanced version of your free listing. Includes everything in a Free Listing, plus: Up to 8 photos in your gallery Direct booking and contact form on your listing page Tagline, price range, FAQs, menu and announcements Social media links Tags and keywords for improved search “Featured” badge on your listing Priority placement within your category Do follow Backlinks to your website, Homepage feature in our Editor’s Picks rotation Stronger placement across category and neighbourhood pages More prominent listing presentation One social media post per month across Instagram, Facebook and Nextdoor
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or: businesses who want measurable, immediate exposure with no long commitment. A featured slot in one weekly Islington Local Guide newsletter, sent every Thursday to 8,000+ engaged local subscribers across North and East London. What’s included One photo (you supply, or we shoot if you’re local to Angel/Hackney) 80–120 word write-up — drafted by us in the ILG voice, approved by you before sending Direct link to your website, booking page, Instagram or wherever you want traffic Performance report 48 hours after send: open rate, click-through, and the number of subscribers who clicked your link Featured at the top of the newsletter, not buried at the bottom Limits One sponsor per newsletter — we don’t run multiple ads in the same email. This protects your visibility and keeps the newsletter feeling editorial, not commercial. Best for Event launches and one-off promotions New menu drops or seasonal openings Restaurant week or Bank Holiday weekend pushes Businesses testing whether ILG’s audience is right for them before committing to bigger packages
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For: businesses who want a proper editorial moment, not just an ad. A full editorial feature written by the ILG team. We visit, taste, photograph and write — the kind of long-form piece readers actually screenshot and forward to friends. What’s included An 800–1,000 word feature article published as a standalone piece on islingtonlocalguide.co.uk, written in the ILG editorial voice 4–6 professional photographs of your business by ILG (yours to keep and reuse on your own website and social media — they’re often the best photos a small business has) Lead spot in that week’s newsletter — featured to all 8,000+ subscribers. Featured on the ILG homepage for 7 days, then permanent placement under the relevant category 3 social posts across Instagram, Facebook and Nextdoor — published over the launch week Permanent SEO presence — your feature stays on the site indefinitely and continues to attract Google search traffic for years (this is often the most underrated benefit) Editorial control — you see the full piece before it publishes and can request changes The honesty clause A Partner Spotlight is paid editorial, but it’s still editorial. We write it honestly. If we visit your business and don’t think we can write something genuinely positive, we’ll tell you and refund you in full. No hard feelings, no published piece. That’s how we stay trusted with our readers — and it’s why a Partner Spotlight is worth more than a generic sponsored post elsewhere. Limits We publish a maximum of three Partner Spotlights per month. The format only works if it stays selective. When the slots are full, we book the next available month. Best for New openings (most powerful in the first 90 days) Anniversaries, relaunches, refurbishments Menu changes or seasonal moments Businesses with a story worth telling — a chef’s background, a building’s history, a unique approach Anyone who wants to be known not just listed
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One off Social media spotlight(Instagram, Facebook, Pinterest, Next Door)
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For: businesses who want sustained, ongoing presence rather than a one-off moment. Limited to 5 founding partners at this introductory rate. The rate is locked in for 12 months — when we raise prices for new partners later (and we will, as the audience grows), founding partners stay at £900/quarter. What’s included (per quarter) One Partner Spotlight per quarter — so 4 full editorial features a year, allowing you to tell different stories across the seasons One Newsletter Sponsorship per month — 12 sponsored sends over the year, ideal for ongoing promotions, events and seasonal pushes “Founding Partner” badge on every feature, listing and mention — signals long standing local credibility to readers Priority placement in any seasonal Best Of guides where you’d genuinely fit (Best Brunch, Best Beer Gardens, Best New Openings, etc.) — note: only where editorially appropriate, never forced Quarterly strategy call with Mike — 30 minutes to review what’s working, what to push next, and brainstorm ideas First refusal on any new ILG products — events, podcast, print zine, awards nights — founding partners get first access at preferred rates Direct line to the editor — your messages don’t go through a form Value comparison Booked separately, this would cost: 4 Partner Spotlights × £400 = £1,600 12 Newsletter Sponsorships × £150 = £1,800 Total: £3,400/year Founding Partner price = £700 × 4 = £2800/year billed quarterly The saving isn’t really financial — it’s access, priority, locked-in pricing, and the strategic relationship. You’re paying roughly the same as buying components separately, but you’re getting first call on everything new and protection from future price rises. Limits 5 partners only. When all 5 spots are filled, we close the founding cohort. Future partnership tiers will start at a higher price point. Best for Established independents with marketing budget who want ILG as a reliable ongoing channel Businesses with multiple stories to tell across the year (seasonal menus, events, expansions) Owners who want to build a strategic relationship with the platform, not just transactional buys Anyone who’d rather lock in today’s pricing than risk paying more later
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